A Good Man Is Hard to Find by Flannery O’Connor

In â€Å"A Good Man is Hard to Find†, by Flannery O’Connor, the theme is grace, the idea that nothing we do can save us from our own faults. In the beginning of the story, the grandmother talks about how you cannot even trust anybody in the world, while she is actually being more untrustworthy than those of the world. After reading the story, you can see how her actions and her words are ironic because she is actually lying and cheating the family. Analyzing the characters, setting, and irony of the story, we can see how trust is a major issue throughout the story and how they have a rather dysfunctional family.In â€Å"A Good Man is Hard to Find,† the characters are important because their thoughts and actions mold together and make the story what it is. If there were one character missing, the story would not be the same. The mother is a character that hardly plays any role, and hardly ever says anything. Also, in the wreck, the mother was the only one who got hurt. The main thing the mother does is take care of the baby. With that being said, the character of the baby is mostly just to take up the mother’s attention. Also, taking some of the grandmother’s attention when she holds the baby in her lap for only a few minutes during the ride.June Star is Bailey’s daughter. Throughout the story, we learn that she is a rather disrespectful little girl. She makes rude remarks to everyone like â€Å"I wouldn’t live in a broken-down place like this for a million bucks† (O’Connor, 408) to Red Sam’s wife when talking to the baby. For the most part, she is just a bothersome little girl. Her brother, John Wesley, is almost just as bad. During the story, he mostly torments the grandmother and kicks the father’s seat repeatedly throughout the whole car ride. He, along with June Star, is disappointed when they realize there were no fatalities in the car accident.Red Sam is the restaurant owner wher e the family stopped to eat. Red Sam states, â€Å"a good man is hard to find† (409), when explaining to the grandmother about the men who never paid their tab. He wants to see the good in everybody, but explains, â€Å"Everything is getting terrible. I remember the day you could go off and leave your screen door unlatched. Not no more. † (409) Bailey is the grandmother’s only son. He is June Star and John Wesley’s father, also the driver of the car. Bailey likes to think that he is in control of everything, when in reality he is not.He lets the grandmother persuade him into going to Tennessee instead of Florida, where he had primarily intended on taking his family. Bailey and John Wesley are one of the first the get shot after the accident. The grandmother in the story is rather manipulative. From the beginning to the end, she is constantly nagging and talking the family into different plans. Not only is she this way towards the family, but she also trie s to talk the Misfit out of killing her and tries to convince him that he is a good boy. She does so by saying things like â€Å"You’ve got good blood! I know you wouldn’t shoot a lady!I know you come from nice people†¦Ã¢â‚¬  (415). Also, the grandmother is very conceited; an example would be when the narrator says, â€Å"In case of an accident, anyone seeing her dead on the highway would know at once she was a lady† (406). The grandmother is so tied up with herself that she doesn’t want to admit when she is wrong, when on several occasions in the story, she is wrong. The Misfit is a character who comes along towards the end of the story. Arthur Bethea describes â€Å"The Misfit† is an anti-Christ. Jesus loved children, whereas children make the anti-Christ Misfit ‘nervous’† (247).He, along with his two-gang men, has escaped from prison and now on the loose. They come along after the accident, looking like they are going t o be good Samaritans, when actually they turn out to be murderers on the run. Along with the role the characters play in the story, the setting is also essential in which it starts in the house, moves to the car, and ends in the woods. At the beginning of the story, all the characters are in the house in an unknown city, debating on where they will go on vacation. Of course, the grandmother does not want to go where Bailey has planned.After they argue and figure out where they will go, they get in the car and head for Tennessee. While riding in the car, the grandmother starts remembering her childhood and demands that Bailey go to an old plantation she remembered. Putting them off track, they end up on a dirt road in Georgia where the grandmother realizes but does not say that they are in the wrong spot. After having a car accident, they family ends up in a ditch in the middle of nowhere. Little by little, each character is taken into the woods and do not return. In the woods is whe re the story ends, where the Misfit and his gang members ultimately kill the whole family.The characters and the setting are both important, and they come together to create irony that is shown throughout the whole story. At the beginning of the story, the grandmother tells us â€Å"The Misfit is aloose from the Federal Pen and headed towards Florida† (405) this being her reasoning for not wanting to go to Florida. Little did they know, along the way, the grandmother would get them lost and lead them right into the Misfit’s path. Before coming intact with the Misfit, the grandmother had nothing good to say about him and judged him without knowing the slightest thing about him.Not until later, when coming face to face with him, she automatically changed her tone when she knew that her life was in jeopardy. Another example of irony would be dealing with the cat. At first, the cat was not supposed to come along on the trip. With the grandmother being so hardheaded, she br ought the cat along anyways. The cat jumped up, which is when the accident happened. If the grandmother had just done as Bailey said and left the cat, then the accident may not have ever happened. After analyzing the characters, setting, and irony of â€Å"A Good Man is Hard to Find,† we see how these elements are essential for this story.We can see how certain behaviors of certain characters, like the Grandmother, lead to dangerous circumstances. If only the Grandmother would not have thought she was superior and had to have everything her way, the entire ruckus would not have happened. Work Cited Bethea Arthur F. â€Å"O’Connor’s A GOOD MAN IS HARD TO FIND. † Explicator 64. 4 (2006): 246-249. Academic Search Premier. Web. 18 Feb. 2013 O’Connor, Flannery. â€Å"A Good Man is Hard to Find. † Literature 8th ed. Eds Laurie Kirszner and Stephen Mandell. Boston:Wadsworth, 2013. 599-621. Print. A Good Man Is Hard to Find By Flannery O’Connor Courtney BarnesPage 1 Intro to Lit. Prof. Rupp Feb 18 2013 You’ve Got Good Blood Literary Analysis of â€Å"A Good Man is Hard to Find† By Flannery O’Connor â€Å"You’ve got good blood. † â€Å"I know you come from nice people,(504) cried the grandmother. â€Å"Pray! †(505) she pleads using grace and religion to plead to the better nature of what she thinks is still a good man. The story â€Å"A Good Man is Hard to Find† is about a family on vacation to Florida. The family takes a detour down a dirt road to look at an old plantation house that the grandmother tells a story about.She describes the house in such an intriguing way that most of the family is very eager to see it. However on the way the grandmother realizes that the house isn’t in Georgia at all but in fact in Tennessee, where she was longing to go instead of Florida. This startles her and she begins knocking things around and the cat jumps out of the basket landing on Bailey’s neck causing the car accident that leaves them stranded on the lonely road. When a passing car stops to help the grandmother quickly recognizes one of the men as â€Å"The Misfit†, a dangerous man who has escaped from prison.The grandmother confronts him and he tells her â€Å"It probably would have been better for your family if you had not recognized me at all lady. †(504) While the Page 2 Grandmother and the Misfit have a conversation about being a good man and how even a man who has turned bad can in fact be good again, the two men that came with the Misfit start breaking apart the family into small groups taking them into the woods to be shot and killed. While her family is being murdered in the woods behind her the Grandmother is pleading for her dear life shouting â€Å"I know you wouldn’t shoot a lady! (507) She continued on conversing with the Misfit knowing her family was being brutally murdered, trying to persuade him back to a go od man. She asks him what he did to go to prison in the first place and he tells her he don’t remember, but they tell him that he killed his dad and they must be right because they have the papers to prove it. As he goes on describing what has happened to him and what they done to him the reader gets the impression that he was wrongfully convicted. The Grandmother goes on telling him to pray, pray, pray. If you would pray† â€Å"Jesus would help you† (507) She goes on telling the Misfit that God has the power to fix things and to bring people back from the dead. She stresses over and over again during the time of their conversation the importance and power of prayer. If you dig deeper into the meaning of the story you can also see that the Grandmother is also pleading and praying for her own forgiveness and life. After all it is her fault that her families fate had become this. The outcome of the story was all consequence of the direct actions of the Grandmother. If she hadn’t suggested visiting the old plantation and made up things to entice the family to want to go then they never would have been on that road. If she wouldn’t have brought the cat the accident wouldn’t have happened and if she wouldn’t have spoken of recognizing Page 3 â€Å"The Misfit† murderer then he wouldn’t have killed her and her family. She unknowingly led her family to their tragic deaths. In the story the Grandmother is but of course the prominent character. By showing imperfections in her character the author shows the biased property of grace that she possesses.The Grandmother is portrayed as a typical southern woman of this era. She even dresses very sophisticated for a car trip. She wants to make sure she is recognized as a woman. If she was in an accident â€Å"anyone seeing her dead on the highway would know at once she was a lady. † The main theme of the story is religion. The plot intends to symbolize the spi ritual grace passed from one human being to another with no regard to kindness or evil at all. You get a clear understanding of this in how the Grandmother misinterprets the word â€Å"good†. Grace is clearly used when the Grandmother say’s to the misfit â€Å"why you are one of my babies.You’re one of my own children! †(508) This was used to show him and get him to understand that they are both human beings. The Grandmother believes that because the Misfit is a good man that he cannot shoot a lady, his conscience just won’t allow it. This is where she misinterprets â€Å"good†. The Grandmother is the portrait of blind faith that so many of us operate daily from. She beliefs with all her soul that somewhere in this man is good if she digs deep enough she can bring it out in him. Despite all the bad things he has done, even in killing her family she appeals to the good side of him.Page 4 We all want to belief in the good of mankind. In the fa ce of evil it’s that very hope and belief that bring back the balance of good to evil in the world. The story focuses on Christian beliefs and values depicts sin and punishment, belief and disbelief, good and evil. The Grandmother is representative of good and godliness. She reminisces on how times were good in her younger days and you could trust people The Misfit represents evil. At one point he symbolizes himself with Christ as they were both punished for crimes they did not commit.Christ died for the sins of others; however the Misfit murdered innocent people. The children in the story also play an underline role that you have to pay close attention in order to catch. They are the symbol of the breakdown of respect and discipline of future generations. In a way the story foreshadows into the way the world will be if we don’t teach our children respect for people and heritage. The Grandmother also plays a foreshadowing role when she warns her family of the Misfit an d his crimes, â€Å"here this fellow calls himself the Misfit is a loose from the Federal Pen and headed to Florida. (497)†¦. giving the reader the first clue that the family will eventually run into the Misfit. Page 5 The author’s symbolism throughout the story represents faith/lack of, and death. When the family stray’s from the course in which they set out on where they eventually are murdered symbolizes how people often stray from their faith in Jesus. Even the town â€Å"Toombsboro† is a symbol of death. The graveyard on the plantation is a concrete symbol of death. â€Å"It was a big black battered hearselike automobile,† symbolizes death has arrived.The author brings the reader to the conclusion that modern society is drastically changing for the worse. Every day we see the evil growing and prevailing in our society. And in the story the author suggests that if everyone would find Jesus our society would once again operate on Christian morals , values and beliefs. If we teach our children about spirituality and respect while holding them to the up most standards we would be fixing the future of our nation. Works Cited â€Å" A Good Man is Hard to Find† Flannery O’Connor / Literature and its writers 6th edition 1955 A Good Man Is Hard to Find By Flannery O’Connor Courtney BarnesPage 1 Intro to Lit. Prof. Rupp Feb 18 2013 You’ve Got Good Blood Literary Analysis of â€Å"A Good Man is Hard to Find† By Flannery O’Connor â€Å"You’ve got good blood. † â€Å"I know you come from nice people,(504) cried the grandmother. â€Å"Pray! †(505) she pleads using grace and religion to plead to the better nature of what she thinks is still a good man. The story â€Å"A Good Man is Hard to Find† is about a family on vacation to Florida. The family takes a detour down a dirt road to look at an old plantation house that the grandmother tells a story about.She describes the house in such an intriguing way that most of the family is very eager to see it. However on the way the grandmother realizes that the house isn’t in Georgia at all but in fact in Tennessee, where she was longing to go instead of Florida. This startles her and she begins knocking things around and the cat jumps out of the basket landing on Bailey’s neck causing the car accident that leaves them stranded on the lonely road. When a passing car stops to help the grandmother quickly recognizes one of the men as â€Å"The Misfit†, a dangerous man who has escaped from prison.The grandmother confronts him and he tells her â€Å"It probably would have been better for your family if you had not recognized me at all lady. †(504) While the Page 2 Grandmother and the Misfit have a conversation about being a good man and how even a man who has turned bad can in fact be good again, the two men that came with the Misfit start breaking apart the family into small groups taking them into the woods to be shot and killed. While her family is being murdered in the woods behind her the Grandmother is pleading for her dear life shouting â€Å"I know you wouldn’t shoot a lady! (507) She continued on conversing with the Misfit knowing her family was being brutally murdered, trying to persuade him back to a go od man. She asks him what he did to go to prison in the first place and he tells her he don’t remember, but they tell him that he killed his dad and they must be right because they have the papers to prove it. As he goes on describing what has happened to him and what they done to him the reader gets the impression that he was wrongfully convicted. The Grandmother goes on telling him to pray, pray, pray. If you would pray† â€Å"Jesus would help you† (507) She goes on telling the Misfit that God has the power to fix things and to bring people back from the dead. She stresses over and over again during the time of their conversation the importance and power of prayer. If you dig deeper into the meaning of the story you can also see that the Grandmother is also pleading and praying for her own forgiveness and life. After all it is her fault that her families fate had become this. The outcome of the story was all consequence of the direct actions of the Grandmother. If she hadn’t suggested visiting the old plantation and made up things to entice the family to want to go then they never would have been on that road. If she wouldn’t have brought the cat the accident wouldn’t have happened and if she wouldn’t have spoken of recognizing Page 3 â€Å"The Misfit† murderer then he wouldn’t have killed her and her family. She unknowingly led her family to their tragic deaths. In the story the Grandmother is but of course the prominent character. By showing imperfections in her character the author shows the biased property of grace that she possesses.The Grandmother is portrayed as a typical southern woman of this era. She even dresses very sophisticated for a car trip. She wants to make sure she is recognized as a woman. If she was in an accident â€Å"anyone seeing her dead on the highway would know at once she was a lady. † The main theme of the story is religion. The plot intends to symbolize the spi ritual grace passed from one human being to another with no regard to kindness or evil at all. You get a clear understanding of this in how the Grandmother misinterprets the word â€Å"good†. Grace is clearly used when the Grandmother say’s to the misfit â€Å"why you are one of my babies.You’re one of my own children! †(508) This was used to show him and get him to understand that they are both human beings. The Grandmother believes that because the Misfit is a good man that he cannot shoot a lady, his conscience just won’t allow it. This is where she misinterprets â€Å"good†. The Grandmother is the portrait of blind faith that so many of us operate daily from. She beliefs with all her soul that somewhere in this man is good if she digs deep enough she can bring it out in him. Despite all the bad things he has done, even in killing her family she appeals to the good side of him.Page 4 We all want to belief in the good of mankind. In the fa ce of evil it’s that very hope and belief that bring back the balance of good to evil in the world. The story focuses on Christian beliefs and values depicts sin and punishment, belief and disbelief, good and evil. The Grandmother is representative of good and godliness. She reminisces on how times were good in her younger days and you could trust people The Misfit represents evil. At one point he symbolizes himself with Christ as they were both punished for crimes they did not commit.Christ died for the sins of others; however the Misfit murdered innocent people. The children in the story also play an underline role that you have to pay close attention in order to catch. They are the symbol of the breakdown of respect and discipline of future generations. In a way the story foreshadows into the way the world will be if we don’t teach our children respect for people and heritage. The Grandmother also plays a foreshadowing role when she warns her family of the Misfit an d his crimes, â€Å"here this fellow calls himself the Misfit is a loose from the Federal Pen and headed to Florida. (497)†¦. giving the reader the first clue that the family will eventually run into the Misfit. Page 5 The author’s symbolism throughout the story represents faith/lack of, and death. When the family stray’s from the course in which they set out on where they eventually are murdered symbolizes how people often stray from their faith in Jesus. Even the town â€Å"Toombsboro† is a symbol of death. The graveyard on the plantation is a concrete symbol of death. â€Å"It was a big black battered hearselike automobile,† symbolizes death has arrived.The author brings the reader to the conclusion that modern society is drastically changing for the worse. Every day we see the evil growing and prevailing in our society. And in the story the author suggests that if everyone would find Jesus our society would once again operate on Christian morals , values and beliefs. If we teach our children about spirituality and respect while holding them to the up most standards we would be fixing the future of our nation. Works Cited â€Å" A Good Man is Hard to Find† Flannery O’Connor / Literature and its writers 6th edition 1955 A Good Man Is Hard to Find by Flannery O’Connor In â€Å"A Good Man is Hard to Find†, by Flannery O’Connor, the theme is grace, the idea that nothing we do can save us from our own faults. In the beginning of the story, the grandmother talks about how you cannot even trust anybody in the world, while she is actually being more untrustworthy than those of the world. After reading the story, you can see how her actions and her words are ironic because she is actually lying and cheating the family. Analyzing the characters, setting, and irony of the story, we can see how trust is a major issue throughout the story and how they have a rather dysfunctional family.In â€Å"A Good Man is Hard to Find,† the characters are important because their thoughts and actions mold together and make the story what it is. If there were one character missing, the story would not be the same. The mother is a character that hardly plays any role, and hardly ever says anything. Also, in the wreck, the mother was the only one who got hurt. The main thing the mother does is take care of the baby. With that being said, the character of the baby is mostly just to take up the mother’s attention. Also, taking some of the grandmother’s attention when she holds the baby in her lap for only a few minutes during the ride.June Star is Bailey’s daughter. Throughout the story, we learn that she is a rather disrespectful little girl. She makes rude remarks to everyone like â€Å"I wouldn’t live in a broken-down place like this for a million bucks† (O’Connor, 408) to Red Sam’s wife when talking to the baby. For the most part, she is just a bothersome little girl. Her brother, John Wesley, is almost just as bad. During the story, he mostly torments the grandmother and kicks the father’s seat repeatedly throughout the whole car ride. He, along with June Star, is disappointed when they realize there were no fatalities in the car accident.Red Sam is the restaurant owner wher e the family stopped to eat. Red Sam states, â€Å"a good man is hard to find† (409), when explaining to the grandmother about the men who never paid their tab. He wants to see the good in everybody, but explains, â€Å"Everything is getting terrible. I remember the day you could go off and leave your screen door unlatched. Not no more. † (409) Bailey is the grandmother’s only son. He is June Star and John Wesley’s father, also the driver of the car. Bailey likes to think that he is in control of everything, when in reality he is not.He lets the grandmother persuade him into going to Tennessee instead of Florida, where he had primarily intended on taking his family. Bailey and John Wesley are one of the first the get shot after the accident. The grandmother in the story is rather manipulative. From the beginning to the end, she is constantly nagging and talking the family into different plans. Not only is she this way towards the family, but she also trie s to talk the Misfit out of killing her and tries to convince him that he is a good boy. She does so by saying things like â€Å"You’ve got good blood! I know you wouldn’t shoot a lady!I know you come from nice people†¦Ã¢â‚¬  (415). Also, the grandmother is very conceited; an example would be when the narrator says, â€Å"In case of an accident, anyone seeing her dead on the highway would know at once she was a lady† (406). The grandmother is so tied up with herself that she doesn’t want to admit when she is wrong, when on several occasions in the story, she is wrong. The Misfit is a character who comes along towards the end of the story. Arthur Bethea describes â€Å"The Misfit† is an anti-Christ. Jesus loved children, whereas children make the anti-Christ Misfit ‘nervous’† (247).He, along with his two-gang men, has escaped from prison and now on the loose. They come along after the accident, looking like they are going t o be good Samaritans, when actually they turn out to be murderers on the run. Along with the role the characters play in the story, the setting is also essential in which it starts in the house, moves to the car, and ends in the woods. At the beginning of the story, all the characters are in the house in an unknown city, debating on where they will go on vacation. Of course, the grandmother does not want to go where Bailey has planned.After they argue and figure out where they will go, they get in the car and head for Tennessee. While riding in the car, the grandmother starts remembering her childhood and demands that Bailey go to an old plantation she remembered. Putting them off track, they end up on a dirt road in Georgia where the grandmother realizes but does not say that they are in the wrong spot. After having a car accident, they family ends up in a ditch in the middle of nowhere. Little by little, each character is taken into the woods and do not return. In the woods is whe re the story ends, where the Misfit and his gang members ultimately kill the whole family.The characters and the setting are both important, and they come together to create irony that is shown throughout the whole story. At the beginning of the story, the grandmother tells us â€Å"The Misfit is aloose from the Federal Pen and headed towards Florida† (405) this being her reasoning for not wanting to go to Florida. Little did they know, along the way, the grandmother would get them lost and lead them right into the Misfit’s path. Before coming intact with the Misfit, the grandmother had nothing good to say about him and judged him without knowing the slightest thing about him.Not until later, when coming face to face with him, she automatically changed her tone when she knew that her life was in jeopardy. Another example of irony would be dealing with the cat. At first, the cat was not supposed to come along on the trip. With the grandmother being so hardheaded, she br ought the cat along anyways. The cat jumped up, which is when the accident happened. If the grandmother had just done as Bailey said and left the cat, then the accident may not have ever happened. After analyzing the characters, setting, and irony of â€Å"A Good Man is Hard to Find,† we see how these elements are essential for this story.We can see how certain behaviors of certain characters, like the Grandmother, lead to dangerous circumstances. If only the Grandmother would not have thought she was superior and had to have everything her way, the entire ruckus would not have happened. Work Cited Bethea Arthur F. â€Å"O’Connor’s A GOOD MAN IS HARD TO FIND. † Explicator 64. 4 (2006): 246-249. Academic Search Premier. Web. 18 Feb. 2013 O’Connor, Flannery. â€Å"A Good Man is Hard to Find. † Literature 8th ed. Eds Laurie Kirszner and Stephen Mandell. Boston:Wadsworth, 2013. 599-621. Print.

My Term Paper

Principles Of Management Wk 1: Dis In this week’s discussion you will begin to explain the four management functions and the evolution of management thought. In Chapter 11, â€Å"Motivation† read pages 360-390 and answer questions from â€Å"Why Won’t They Take a Break? † on page 391. Discuss the following: Which motivation theory(s) do you think would help communicate the importance of vacation time to your employees? I would go with McClellands learned needs theory. This theory suggest that people are motivated by need of affiliation as well as achievement.I think by explaining to employees the benefit of vacation time could be used to express the importance of it, by suggesting to employees that vacation time can be used for time other than the goal to save for a vacation. emergency's can arise and vacation time is a helpful way to get through what could possibly be a tough patch as well as the perks of taking vacation time for in fact a vacation. the b enefits could be used to suit the individuals needs as well as personal goals. How would you convince your employees that working less hours, not more, is more beneficial for them and the company?I would honestly explain to my employees how working less hours can prevent them from becoming ‘burned out' and decreasing performance. I would also explain plainly how by working more hours when not necessary is draining on the company and its ability to afford the employee's salary's. however i would one on one discuss the goals of each employee using McClellands theory's to work with the individual at reaching those personal goals even with a lack of excessive hours required. Please remember to cite the text and any outside sources used. Wk 2: DisConsider the particular management functions which apply to scenarios such as domestic and international business. For this week’s class discussion you will locate a news article which will help you to explain and apply these manage ment functions. First, find a recent news article about an organization that is experiencing change. Then, discuss the following: How is the organization applying each of the four functions of management (planning, organizing, leading, controlling) to address this change? I found a news article on Starbucks. Starbuck has a threat to their coffee supply due to climate change.Starbuck used the four functions of management and their results are showing success. Planning: Their goal is to reduce the Green House Gasses. Their means to succeed is to come up with an efficiency program to reduce their environmental footprint, use reusable energy, and reduce carbon emissions Organizing: They tried to talk to congress to take action but failed. So they started to work with local producers to take their own action. Leading: They partnered up with Conservation International to improve their production, and to conserve and restore natural habitat. The also worked with farmers in order to reduce carbon emissions.Control: They are keeping track of their progress by conducting an inventory of their use of Green House Gas. The result in 2010 was 1,006,854 metric tons of GHG they were using. In 2011 the results were 979,963 metric ton of GHG being used. A reduction of 2. 7%. They are continuing to monitor the GHG use. Since the efficiency program is working they will continue trying to find more ways to reduce their use of GHG. http://www. starbucks. com/responsibility/environment/climate-change Wk 3: Dis Now that you have learned about aspects of the communications model, such as anaging communication, planning, and decision making, you will explain the communications model from the sender’s and receiver’s perspectives in this week’s class discussion. Discuss the following: Explain the steps to successfully communicate a message to a receiver. Which steps of the process do you find most challenging in your communications and why? The first step is the mess age†¦. The message is the information that you want to communicate. The next step is encoding†¦ This is the process of transferring the information you want to communicate into a form that can be sent and correctly decoded at the other end. Your success in encoding depends partly on your ability to convey information clearly and simply, but also on your ability to anticipate and eliminate sources of confusion the key part of this is knowing your audience. Failure to understand who you are communicating with will result in delivering messages that are misunderstood. channel†¦ messages are conveyed through channels, with verbal including face-to-face meetings, telephone and videoconferencing; and written including letters, emails, memos and reports. Different channels have different strengths and weaknesses. decoding†¦Just as successful encoding is a skill, so is successful decoding just as confusions can arise from errors in encoding, it can also arise from decodi ng errors. This is particularly the case if the decoder doesn't have enough knowledge to understand the message. receiver†¦ your message is delivered to individual members of your audience. No doubt, you have in mind the actions or reactions you hope your message will get from this audience. Keep in mind, though, that each of these individuals enters into the communication process with ideas and feelings that will undoubtedly influence their understanding of your message, and their response.To be a successful communicator you should consider these before delivering your message, and act appropriately. Wk 5: Dis You have read about ethics and social responsibility, and perhaps watched this week’s video selection. Consider what you have learned, and apply it to your own business area. In this week’s class discussion, you will describe ethical situations in a manager’s role related to your area of study. Discuss the following: Describe three common ethical iss ues facing managers in your chosen industry. The industry of my choice is Business management.I chose this because I want to own my own business and be my own boss. The three ethical issues that I feel that managers are facing in this industry is 1. Discrimination 2. Fraud 3. Authority. 1. Discrimination is a serious issue in a lot of businesses today. Some companies discriminate against race, sex/gender, and most often now sexual preference. There is a place in my town that actually won't hire anyone but Mexicans because they are said they work harder than anyone else. Sure they have a few of blacks and whites there.My so called in-law is a supervisor there and told me before I put in my application that they are not gonna hire me because they want more Mexicans. It's crazy but true and it's not fair. I am a hard worker and I shouldn't be denied a job because of my race. 2. Fraud is another issue and a lot of are guilty of it. Employees and managers are guilty of it just to get a h igher position or just hired. Some lie about education and work history. We lie because most companies don't check everything on the application. If everything was checked then it would be a lot of sad unemployed people.Lying about education, work history and qualification is in every company. This â€Å"person† I know found a website to get fake GEDs and she is using hers. She been with the company for 3 years. If they are not gonna check all information on applications then they are lying themselves. They say they go over applications and they don't. 3. Authority is the biggest issue to me personally. I have worked for my in-law about 10 years ago (before the mexican issue) and she abused her authority. She felt that since she was in a higher position she would use it and make us (workers) so some of her work.She would pull some of us off our machines to do inventory. We did it for a while until the plant had a company meeting. We were told what our jobs were and asked why were doing other things that kept our production low. No one spoke up until I did. Some feared they would lose their jobs but not ME. I told on her and she was so they started making her do inventory and record it on paper. She was mad at me and I didn't care because she was not my cup of tea anyway. We all got a $1 raise because we had done our job and part of hers also. Wk 6: DisIn this week’s class discussion, you will consider the legal, ethical, and social implications of real world business practices. Find an example of a business facing a legal, ethical, and/or social responsibility dilemma. Create a one-paragraph summary of the dilemma and the steps you think the organization should take to resolve the issue. My story will be about KFC there first battle was the dead chickens that they are suppose to disposal, they continue to use them for more meat. For people to know that it can be a very big lost on customers and a very bad look on the business.The second battle wa s from a twister chicken wrap, a 14 year old girl was brain damaged from eating one it nearly killed her. She was in a coma for at least 6 months at the age of 7 trying to recover from the sickness. She had caught a disease they call Spastic Quadriplegia, and it damages all four limbs so they had no choice but to place her in a wheelchair. She was awarded 5 million from the problems that KFC caused the parents said it will be a very big help because of the situation, but she is still torn that daughter had to face these problems and deal with it for the rest of her life.This should be a lesson to everybody that is why I am so funny with my food now and seeing two things happen like this just led me with the choice of never going back KFC ever again. This is life threatening things that can happen in the line of business that's why when it comes to me having a business everything will be legit. Wk 8: Dis Managers are affected by the organizational environment, and help to create it. Their role is instrumental in a successful organizational culture. In this week’s class discussion, you will define the manager’s role as it relates to various organizational cultures.Discuss the following: Think of an organization with which you are very familiar. How flexible/rigid are the managers at this organization with regard to policies and personnel? Identify and describe the factors you think helped to shape this organization’s culture. Strategic planning involves a set of procedures for making decisions about the organizations long-term goals. In order to achieve these goals, managers have to devise a plan that incorporates both flexible and ridged forms of management (Bohlander ; Snell, 2010). On many occasions in the past, I have worked as a customer service agent.In this position, customer agents have access to personal information of their customer. Customer service agents must comply with laws set forth by the government. Not following these proc edures during every call could possibly render huge fines or, worst case scenario, dissolution of the organization. For this reason, certain disclosures and/or disclaimers must be stated during each and every call. In this case, I had very rigid rules, regulations, policies and procedures to follow in order to avoid legal ramifications or loss of employment.At the same time, I was given some empowerment in order to satisfy customer complaints and issues such as changes to the account, issuing credits, or billing discrepancies. Helping customers find the best solution to their problem requires some flexibility, but the degree was still limited. We had a few solutions to choose from that did not require manager approval. If the issue could not be resolved with what we had to work with, then the manager’s approval was needed. Although most agents these days are given more freedom to make decisions, there are still boundaries that cannot be crossed or overlooked.Companies are bec oming more lenient and allowing employees to use their judgment in areas of customer satisfaction. Empowerment managers or employees make them feel content, capable, and competent. This in turn will elevate morale, enhance the company’s culture, and increase customer loyalty (Williams, 2012). Sources: Bohlander, G. , ; Snell, S. (2010). Managing human resources. Mason: Cengage Learning Williams, C. (2012). Effective management. Mason: Cengage Learning Wk 9: Dis Delegation is one of the important roles of management.In the class discussion for this week, you will practice demonstrating effective delegation techniques and strategies. Consider your own experiences in your discussion. Discuss the following: List three work tasks that managers could successfully delegate to employees. * A manager could instruct an associate employee to do simply housekeeping tasks such as sweeping, mopping, wiping surfaces and cleaning bathrooms. I feel that the delegation of power to the associat e employee gives the managers time to do more important tasks to the business. * A manager could delegate the responsibility of restocking merchandise.This delegation of authority not only frees up the managers schedule but also instill some pride for the employee on their involvement within the company. * A manger could delegate assistant manager to do inventory reports, scheduling other employees and making orders from vendors. This ensures that the assistant manager can continue the business the way the manager would run it in their absence. List three work tasks that managers should not delegate. * I do not feel that any form of Loss prevention should be handled by any other employee than the manager.With keeping this task with the manager the possibility of preventing employee theft goes up. * Keeping up and maintaining sales goals should not be delegated to other employees. If the employee is focused on sales goals their customer service skills could become lax in hopes of rea ching the goals. This could also place doubt the employees mind about the security of their position with the company. * Customer Complaints is also something that should be handled directly with the manager. With the manager having more experience with irate customers the situation is more likely to be resolved with as little conflict as possible.Explain your reasoning Wk 10: Dis In the class discussion this week, you will consider the age and gender aspects of diversity within your field of specialization. Discuss the following: Think of an organization within your industry with which you are familiar. What is the approximate age range of its employees? 18 to 45 years of age. What would you guess is the average age? I would say the average age is 34. Which gender is more prevalent within the organization’s workforce? The male gender is dominant in this industry. Are most of the managers female or male? Male.How do the factors above influence the effectiveness of the organiz ation? This particular organization, one of the leading garage door companies in the bay area, is open minded to both males or females holding any position, from a person of labor to General Manager, as long as you are qualified. Every employee is treated with respect ; professional behavior. Because each new employee is trained properly ; supported by the staff, it creates a work environment where people enjoy working there ; have been there for many years. The best way I can describe it is the company has a family atmosphere about it.

Doctrine of Estoppel in Australian Law Essay Example | Topics and Well Written Essays - 3500 words

Doctrine of Estoppel in Australian Law - Essay Example But then, if the plaintiff has said or done something that induced/caused the defendant to change his or her behavior and that reliance was reasonable, the courts hold the discretion to deny the remedy to the plaintiff. Estoppel is not a remedy "at law" in the jurisdictions of common law, but is based on the principles of equity. In most cases, it is only a defense used by the defendant to prevent the plaintiff from enforcing established legal rights, or from relying on a set of facts that would give rise to enforceable rights this can be in the form of words uttered or actions performed, if that enforcement or reliance can be seen as unfair to the defendant. Because its effect is to defeat generally enforceable legal rights, the scope of the remedy is often very limited. In the case of a debt, for instance, an estoppel could be claimed if the creditor tells the debtor that he has been forgiven of his debt, but then there has not been a formal termination of the debt. If later the creditor demands that the debt should be paid back, but the debtor, reling on the earlier information that the debt has been forgiven him, has innocently spent the money on something else, the creditor may be estopped from relying on the usual contractual right to repayment because it would be unfair to allow the creditor to change his mind. Estoppel provides a way in which promises can be legally binding, even when there is no consideration. Estoppel is reliance based and, and you should note that reliance was never sufficient to constitute a consideration. In strict terms, Estoppel has nothing to do with contract, which means it is not part of contract law in the traditional sense. It is something that exists as a separate body of law - just like negligence or trespass. Its importance is that it has impacted on the law of contract by making it possible to argue for legal obligations which are contract-like but which do not satisfy the traditional requirements of consideration. Estoppel has therefore had an important impact on contract, but, it should be kept in mind that estoppel is a general doctrine which operates in all sorts of other areas as well. A lot of learned commentators of great influence have argued that there should be, if there never was, but one doctrine of estoppel by conduct in Australian law. Their argument captured by Mr. Spence in his book as the desirability of the unification of common law and equitable estoppel, and he advocates for a model of unification in which equitable estoppel would be extended to cover assumptions of fact, thereby swallowing up the common law doctrine. This method of unification was advocated and explained by MasonCJ in his judgment in CommonwealthvVerwayen 2. Their major worry in relation to equitable estoppel is whether it is fundamentally concerned with preventing unconscionable conduct or with protecting reasonable reliance. They are wont to ask if equitable estoppel is essentially concerned with the representor's misconduct, or with the representee's plight This is basically what the learned authors, Meagher, Heydon and Leeming, mean when they said in their book3 that "there are influential proponents of the view that there now should be, if there has not always been, but one doctrine of estoppel by conduct". What it seems to me that they are saying is that there should

The effects of garbage in the enviroment Annotated Bibliography

The effects of garbage in the enviroment - Annotated Bibliography Example The authors of the piece therefore discuss and analyze the ways in which current and proposed future measures can effect such a goal. This article discusses the way in which under-developed nations take upon themselves a large amount of discarded electronic equipment as a means of reclaiming the nearly 300 tons of gold that are placed into such instruments each and every year. Although this is a lucrative way for developing nations to seek to enhance their own local economies, it has a very high health and safety cost and is only engaged by those least The two approaches that the authors put forward have to do with increasing efficiency of production and seeking to find alternative uses for the waste that is generated. As a means of integrating this idea into the essay, this student will seek not to take one approach over another but rather to seek to include both approaches as a means of reducing the seemingly ever increasing size and heft of waste that the current global system generates. This particular article discusses the ways in which technology offers an ever increasing array of solutions for the levels and toxicity of the waste that the current system produces. Rather than finding ways to reduce the waste per se, the authors hold out something of a modernist approach that claims that the increases in technology that are taking place so rapidly in the world around us will be able to ameliorate many of the issues with waste as they exist within the current system. This article engages the reader with an understanding of how unethical and ultimately unfair the toxic waste trade is. Rather than the industrialized nations seeking to deal with the toxic waste that they generate, it is oftentimes pawned off to poorer countries that are desperate for the influx of FDI that large multinational firms can provide. In this way, a type of econ-slavery

How Charles Darwin and Darwinism affected the nineteenth-century Research Paper

How Charles Darwin and Darwinism affected the nineteenth-century - Research Paper Example Whereas few scientific theories can fundamentally shift the way in which the broader populace integrates with a particular worldview that they might have, the theory of evolution was profound and singular due to the fact that it influence not only the scientific community but also the average stakeholders within society. As it was realized that divine action has little if any do with the rise and generation of life on planet Earth, a fundamental question was raised by extension; whether or not God existed at all. Ultimately, what is being defined is a situation in which Darwin, although not the preeminent atheists as he is often defined, was the instigator of a theory that has fundamentally shaped and shifted human belief and consciousness concerning the existence of the divine as well as the underlying reasons for morality and the purpose of life. Prior to the theory of evolution, religion, specifically Christianity, had defined the way in which the Western world integrated with any and all forms of science or other field of human knowledge and/or study. One does not need to look far into the past in order to find situations in which early scientists discoveries were challenged by the authority of the church. Galileo for instance had his very life threatened for producing scientific research that went against the teachings that the church held to be true (Okasha & Paternotte 1131). The same can be said with regards to Copernicus and his population and theory that the earth itself was not the center of the universe. In effect, a handful of situations in which traditional interpretations of the divine and the means by which the Bible stood as the supreme definition of all that is good, holy, correct and true can be found. Returning to the issue of how Darwin and his theory of evolution contributed to a fundamental shift with regards to how humans defined the world around them, it can be said that the theory of evolution provided an alternative to the one dimensi onal view that all morality, science, and necessary knowledge for life was presented within the Bible and within a belief in an omnipotence and interactive godhead. Accordingly, the first and most prominent impact that Darwin’s theory of evolution had was with regards to the explosion of atheism and agnosticism that such a theory sparked. Without a primal cause for the universe and/or the life that is exhibited on earth, individuals throughout society, governments, the education system, and other authoritative positions began to question the need for a higher power at all. This questioning, higher power ultimately began to erode some of the fundamental interpretations that humanity had attributed to religion and God since the beginning of time. If the natural world could indeed be defined based upon its component parts and the evolutionary process alone, and the need for God, or a God head, was necessarily reduced; if indeed evidence whatsoever. Moreover, traditional interpre tations of morality had previously been based upon the fact that morality was â€Å"moral† due to the fact that it was instituted by God and recorded in both the old and the

AT&t Wireless Essay Example | Topics and Well Written Essays - 2250 words

AT&t Wireless - Essay Example I have selected following Micro-environmental factors: competitors, customers, and marketing relationships. I will also evaluate the marketing strategy of the AT&T Wireless. In this paper I will try to analyze the current market trends and AT&T Wireless marketing strategy to cater these trends. The main aim behind this research is to perceive and gain an insight into the organization Micro-environmental factors and resultant marketing strategy with accordance to those organization Micro-environmental factors changes and developments This section of the paper presents a brief introduction of AT&T Wireless and its organization framework.  AT&T Wireless is the major independently traded wireless mover in the US. AT&T Wireless covers one of the biggest digital wireless networks in North America. AT&T have around 18 million subscribers, and complete-year 2001 revenues of 13.6 billion dollars, AT&T Wireless is committed to being amongst the preliminary to bring the next generation of wireless goods and services. Nowadays, AT&T Wireless presents customers high-class wireless voice and data communications facilities and services in the United States, and worldwide. AT&T Wireless consumers’ advantage is the companys assurance to make sure that customers have the correct equipment, the correct calling arrangement, and the correct customer services options these days and tomorrow.1 For additional services and information, please visit us at www.attwireless.com. The previous may hold "forward-looking statements" which are footed on managements viewpoints in addition to on an amount of suppositions regarding future actions made by and information at present obtainable to management. With greater than 1 million vigorous customers are taking part in a accounted $7 to $8 in average profits per month, AT&T Wireless Services Inc.s mMode giving is observed by a number of industry analysts as a practical accomplishment in the early on phases of wireless

Environmental Science Assignment Example | Topics and Well Written Essays - 500 words

Environmental Science - Assignment Example Seasonal food is encouraged and calls for the avoidance of junk food most of which is wrapped in plastics (Garbage Warrior Film Theatrical Trailer Web). This paper discusses the effect of No Impact to the general population. The project is appealing to me. It calls for taking care of the environment and I advocate for this approach. I agree it is individual responsibility influence environment. No Impact man affected me greatly. I got an insight into the things I do that harm the environment. This movie changed my view of the world. I realized that this world depend on us for I to be able to sustain us. Additionally, No Impact man affected how I view my own life. I realized that I was making less impact to the proper functioning of our ecosystem. Moreover, I found that my lifestyle affected greatly the ecosystem. As an advocate of clean and healthy environment, I decide to share this information to my family to change the lifestyle in my home that affects the environment. It is easy to decipher about the environment from this movie. It also shows relationship between our lifestyle and environment. Waste is the material that we consider of no use or us the remains after we get the essential part. Waste causes harm to the environment and the people who stays in such environment. Waste is also a source of diseases such as airborne disease and other form of environmental hazards. Various form of waste is generated especially in our homes. These wastes may include food, paper, plastic, wrappers. Majority of the waste cannot be eliminated from waste stream but can be easily recycled. Waste management is an important aspect towards conserving and taking care of our environment. This paper discusses ways in which waste can be reduced. Kitchen generates a lot of waste. Most of kitchen waste decomposes easily. This type of waste can be put into a compost pit. It will decompose in a few days and it is a good source for our garden. This manure can

Leadership - Mahathir Mohamad - Former Prime Minister of Malaysia Essay

Leadership - Mahathir Mohamad - Former Prime Minister of Malaysia - Essay Example areas where the leader needs to rightly improve to help in the generation of effective leadership skills in the fulfillment of visionary objectives of the leader taken related to a business organization or the national region as a whole. The paper would first generate an effective background of the national leader and thereby reflect on the leadership potentials of the leader in the context of the organization or the region as a whole. Further, it would tend to highlight on key leadership theories and thereby aim to analyze and critically evaluate the leadership style of the person based on a specific leadership theory. Effective recommendations and conclusions would be generated thereof relating to the analysis conducted. Mahathir Mohamad served as the fourth Prime Minister of Malaysia during the period ranging from 1981 to 2003. Mahathir Mohamad is observed as the true beckoner for generating improvement in the economic situation of the Malaysian region. The model of economic development generated and used by Mahathir Mohamad is observed to guide the development of a number of developing countries. Born in 1925 in the Alor Setar region of Malaysia, Mahathir Mohamad during his early life started his career as a doctor. Later he was observed to join the UMNO (United Malays National Organization) Party and earned a seat in the parliament. He quickly spearheaded to the post of Prime Minister from a general Member of Parliament (Plate, 2011). The 22 year tenure of Mahathir Mohamad as the Prime Minister of the region reflected mixed contributions. On one hand, where as a Prime Minster he was found responsible for generating a model of economic betterment and welfare for the developing nations; on the othe r hand he was also found responsible for imposition of rigid limitations in the aspect of civil liberties. As a long term Prime Minister of Malaysia, the actions of Mahathir Mohamad is observed to generate considerable influence on the cultural patterns and also on

Short anwser Assignment Example | Topics and Well Written Essays - 500 words

Short anwser - Assignment Example 2. Consider the psychological consequences of stripping, delousing, and shaving the heads of prisoners or members of the military. What transformations take place when people go through an experience like this? When people go through experiences like this it makes them feel less than human because this kind of treatment is usually only metered out to animals. As a result of this people feel humiliated and that they are not special. Of course the purpose of this is to weaken self-confidence. The act of a push-up is not too hard to do for a man with average or above average strength, but after some time it does weaken the prisoners physically. This is an important form of punishment because the prisoners need to feel pain in order to make them submissive to the guards. Other forms of punishment, like psychological or emotional, work well but a physical aspect also needs to be included. If I was a prisoner in this situation then I would have behaved well because I would know that I would get the special treatment. This type of incentive always works well because it makes people think that if they just toe the line then everything will be okay. I would not be worried about prisoner solidarity because I would be in there for myself and other people can take care of their own interests. 5. Most prisoners believed that the subjects selected to be guards were chosen because they were bigger than those who were made prisoners, but actually, there was no difference in the average height of the two groups. What do you think caused this misperception? After many days of psychological and physical submission, the guards appeared to look bigger than they actually were. This is because they had power over the prisoners, and this gives the guards confidence that shows in their actions and mannerisms. Their behavior was the same in that most people have a natural respect

UNDERSTANDING STUDENT PLAGIARISM Assignment Example | Topics and Well Written Essays - 750 words

UNDERSTANDING STUDENT PLAGIARISM - Assignment Example Along with concerns about plagiarism sit augmented burden to develop the business and proficient ethics of students both in the higher and lower education levels. In most forms of education levels, plagiarism is a desecration of academic demeanor of students, countless of whom will sooner or later become professionals and prospective business leaders. The expression â€Å"plagiarism† could be defined as ‘the act of pilfering words or thoughts that more often are not to be well thought-out as across-the-board knowledge’. Lawfully, the plagiarist mishandles another person’s work while assuming that he/she is the creator of the copied work. (PECORARI 2008) To sum up, preceding empirical researches have revealed that an array of factors relating to to scholar plagiarism such as principled potential, demographic variables, and ecological factors. On the other hand, it ought to be noted down that in each research only a classified figure of plagiarism-related asp ects or their associations with students’ imitative actions have been well deliberated. Earlier research on learner plagiarism recognized seven vital themes: The significance and milieu of plagiarism, The personality of plagiarism, How learners pick out plagiarism, How big a predicament is student copying?, What encourages learners to deceive?, The difficulties brought forward by digital copying; and the clamor for learners’ academic uprightness. (NEVILLE 2010) The Critique and analysis of the journals Nine most important factors relating to student copying are known as: Ethical potential, Consciousness, Academic incorporation, Perceptive Student copying, accounting learning, new know-how, intellectual influences, Institutional shore up, Pressures, and Demographic variables (Gou 2011) Even though a lot of observers have urged that advanced education institutions ought to take up a full-bodied deterrence approach to restricting academic deceit, this paper proposes that educators ought to incorporate a cooperative approach to encourage learners to operate in a sturdy, righteous demeanor. Propositions to educators to lower down the pervasiveness of student copying are discussed as follows. (1) Be aware of cultural influences. Learners’ cultural origin may origin tribulations for countless overseas learners. Academic and specialized progress ought to generate surroundings that deter copying by heartening acknowledgment of cultural multiplicity. Exceptional hard work ought to be made in assisting students to recognize and fit in to the on hand academic surroundings and in making sure that they are not being unjustly barred from the prerequisite of advanced education. Summer schools or establishment courses; for instance, ought to teach on these targets. (LITTLE 2011) (2) Take in ethics-related subjects. It is recommended that ethics-related subjects should be incorporated in the syllabus at both the undergraduate and postgraduate levels. (LAMPE RT 2008) This kind of educational involvement has attested to the constructive contact on learners’ ethical capability of appreciating and replying to principled dilemmas such as copying and cheating. The involvement is also necessitated by greater than before the claim by the public to enhanced professional principles of accountants. (3). Reassess the impact of novel technology on copying. The domino effect point to that the ‘new technology’ aspect was missing in psychometric links and as a result was unnecessary. (WANGAARD & STEPHENS 2011) This unanticipated result, even though being incoherent with numerous empirical studies, in fact warns us against completely blaming the hasty development

Personality Assessment Instruments Essay Example for Free

Personality Assessment Instruments Essay Personality Assessment instruments are comprised of theories and techniques to measure an individual’s personality traits. The traditional psychoanalytical theories provide a framework for understanding negative behavior as well as concepts that predict future behavioral outcomes. Because of the possibility of predictive personality traits, career counselors and organizations have used personality assessment instruments to screen possible employers for qualification. In addition, personality assessment instrument have also been used to detect disordered personalities or other unresolved issues that cause negative behavior patterns in an individual. In this paper I will discuss three Personality Assessment Instruments widely used in measuring an individual’s personality; Myer-Briggs Type Indicator, Rorschach Inkblot Test and self help books. I will discuss the validity, comprehensiveness, applicability and cultural utility of these personality assessments in also examine the strengths and weaknesses of why some work and some do not. The strength and weaknesses of each personality assessment instrument is key in understanding which instrument is â€Å"appropriate† to use. Myer-Briggs Type Indicator Largely based on Carl Jung’s Theory of Personality, The Myer-Briggs Type Indicator (MBTI) was created by Katherine Cook Briggs and Isabel Briggs Myer, during WWII to evaluate personality types to know where to place women entering the industrial workforce. The MBTI would assess women for jobs they were best qualified for. Seeing how successful the MBTI was in placing women in the workforce, today it is still used as an assessment instrument by career counselors and organizations for team building (McCaulley, 2000). The MBTI is a self-report, forced-choice questionnaire. The letters represent the respective personality types which have 16 unique possible outcomes. The test has about 100 questions with only two choices to pick from. MBTI divides an individual’s personality into four areas (McCaulley, 2000); 1. Extraversion (E) or Introversion (I) . Sensing (S) or intuition (N) 3. Thinking (T) or feeling (F) 4. Judging (J) or perceiving (P) This scale is an important factor in determining the dominant, auxiliary, tertiary and inferior behaviors of the individual (McCaulley, 2000). Each individual is measured by the four-letter type formula. Each group of letters reveals the dominant function of the individual and followed by the auxiliary. Each of the 16 combination of letters explains the person’s personality and what area they best function in. Rorschach Inkblot Test Hermann Rorschach, Swiss psychiatrist, created ill-defined designs on paper using ink. After much trial and error, Rorschach settled on 10 inkblot cards used to show to patients and illicit a response. It was determined that different patients in a particular psychiatric group gave different responses. The test was created to understand the mind of an individual. During the assessment, the patient is shown a card and is expected to explain the thoughts that come to mind when analyzing the card (Cervone, 2010). The test-giver waits to see the type of response that comes from the patient. And the question of how the patient responds or perceives the inkblot determines the type of personality the patient may have. If the patient’s response matches the inkblot structure’s intended meaning, then the patient’s thoughts are geared towards their reality. If the patient’s response does not correspond with the inkblot then the patient is perceived to have a dysfunctional personality. Self-Help Books Widely popular, Self-help books are a great way for a person to understand psychological disorders and possible treatments. There are a variety of books written by scholars and psychologist who have done extensive work in their area of expertise. Many people who are skeptical about going to therapy choose self-help books as a way to self-administer treatment (Redding et. al, 2008). The problem people face when relying on these books for help is that there is no discussion to make sure that the person understands what they are reading. Also, the books cannot assess the person to see if they can help the person like the MBTI and Rorschach Inkblot do. There is no way to measure if the specific book can help the person. Personality Assessments: from Theory to Practice In this next section I will examine the validity, comprehensiveness, applicability and cultural utility. Throughout my research I have discovered that some critics have argued that each of these personality assessment instruments have weaknesses that do not support what it claims to produce. Others critics have shown the strengths’ in these widely used personality assessment to be applied in various cultures that have shown consistent scoring. Validity One of the most widely used personality assessment instruments is self-help books. They are easily accessible by most people seeking to resolve psychological issues. However, it is difficult to say if what the writer proposes to be a solution works effectively for the reader (Redding et. al. , 2008). The problem with the validity of self-help books is that not all are written by professional psychologist. Often people are faced with serious psychological disorders that they wish to resolve on their own as opposed to therapy (Redding et. l, 2008). Another issue with self-help books is that they do not test people to see if they have applied the information coming from the book to the area in their life where they face challenges nor can it pinpoint the exact disorder a person is dealing with. I would have to say that the Myer-Briggs Type Indicator holds the most validity out of the three personality assessment instruments and is the most favored. The MBTI has been tested and based on the 16 different possible personality types most people have fallen under one of the combinations. The MBTI follows the theory of personality traits by Carl Jung. Jung’s theory distinguishes two dichotomous pairs of cognitive behavior: extraversion and introversion (McCaulley, 2008). The MBTI has been shown to be successful in determining an individual’s personality that fits a specific career or in organizing groups for team building. On the other hand, when a person has been assessed using the Rorschach inkblot test, disordered personality can be revealed thru extensive testing. The validity of the Rorschach inkblot test as but argued that there is a bias in the testing because Hermann Rorschach’s training was in psychoanalytical theories. Another problem that arises with the Rorschach in examining its validity is the scoring of the test. Many of the scorers give a higher score to the test taker if their response matches those of previous scorers (Sendin, 2010). Comprehensiveness Self-help books focus on an areas in an individual’s life such as alcohol addictions, Attention Deficit Disorder, How to deal with a Break-Up. And while the books can be informative the theory behind the solution must be examined. Most self-help books are written in the opinion of the author writing the book. Some of these opinions may not be in accord with the reader’s background so it is difficult to say if the reader is able to comprehend what the author is conveying (Redding et. al, 2008). It also depends only what the reader is looking for. If the reader is open to alternative solutions as opposed to traditional one then the book will help but because a person is not tested on the self-help books they are reading it is hard to determine how comprehensive the book is. MBTI has 16 possible personality types that this world-wide instrument uses to address issues faced by individuals, groups and family counseling that are challenged with communication, career planning, learning and life -long development (McCaulley, 2000). When assessing an individual’s personality not only is this helpful in career counseling but also when determining why individuals or family members are having communication problems. Applicability Self-help books can be easy to understand. Some of the methods are broken down in simple steps that anyone can apply. However, if one wants to assess the type of personality that can handle a certain job the Myer-Briggs Type Indicator is more appropriate to use. This assessment instrument has been used by career counselors and employers to match individuals to specific studies or industries (McCaulley, 2008). I would not recommend using the Myer-Briggs Type Indicator when assessing an individual’s personality for disorders. The Rorschach Inkblot has been a successful instrument in examining the mind of a person (Cervone, 2010). However, the Rorschach inkblot was constructed according to Hermann Rorschach’s training in psychoanalytical theory. Cultural Utility Each culture is made of its own belief system and traditions. What applies in one culture may not necessarily apply in another. Some assessments can be used in most cultures and give the same results across the board. However, not all cultures will accept the theories behind the assessment. The issues that I have noticed in researching the MBTI and Rorschach Inkblot test is that in applying to different cultures there has been challenges faced by psychologist. For one, psychologists have not had extensive training in cultural diversity. Nor have they had training in language. Most ethnic low income groups have had poor health service in which there has been a misdiagnosis due to language barrier (Dana, 2000). Also to consider are groups who come from another country and have different views on the mental health system. For example, in administering the MBTI and Rorschach Inkblot test to Russian Jews challenges are faced because of their cultural belief. Russian Jews are highly suspicious of mental health professionals and find it difficult to believe that community health agencies do not have ties to the government (Dana, 200). As a result, they deny any mental health issues. The fear that exists with Russian Jews is because of the way they saw the Soviet Government force people to commit to a mental health institute (Dana, 2000). Consequently, self help books have been successful in reaching a mass audience because books have been published in various languages. Conclusion As you can see Personality Assessment Instruments have been very useful in helping to examine an individual’s personality for career choices, in team building and examining a disorder. However, specialist have has revealed their weaknesses and show that these instruments cannot be applied in any situation without further investigation. Each personality assessment instrument is unique with it’s own characters. In order to be able to better serve the mental health industry only a particular assessment can be used for a specific analysis.

Factors That Contributes to Happiness in Your Future Career Essay Example for Free

Factors That Contributes to Happiness in Your Future Career Essay Some people think that happiness is everything. It’s the meaning of life. No matter what you’re into, what you do. If you’re happy, you’re living. Thus happiness is like the purpose of life that makes its sense. Obviously, every person desires to be cloaked in happiness in all spheres of life. And, doubtless, one of the most important sphere we want to feel comfortable in and pleasure from is work. However, happiness isn’t a self-creating feeling. Thus there’re objective factors that calling forth happiness in our career. So let’s talk about them. The first condition contributing happiness in our future career as social scientists is our profession and it’s goals in general. We mean, that as politologists we’re going to research multifaceted, versatile, changeable art of power principles and political government that draw the picture of our nowadays and dictates a style of life. Evidently, it’s not routine, boring work at which we will cover with cobweb. It’s an interesting, exciting and dragging occupation due to which we’ll always keep up with the times. It’s rapid tempo encourages professional development and prospects, broadens our horizons and stimulates contemplation and achieving new goals. Thus our future profession contributes to happiness in its essence. Another reason to feel happy in our future career is the attitude toward our profession in society. Evidently, it’s rather prestige and respectable. Moreover, it assists a person in achieving a high social status. Due to that we’ll understand the importance and necessity of our work and feel pride and pleasure from it. And when people hear frequently and appropriately they’re appreciated, it heightens their desire to work and delight from it. So being respected, highly valued in society can condition the felling of happiness in our future career.

Effects of Heat Treatment on Seed Germination

Effects of Heat Treatment on Seed Germination Introduction Seed germination has been found to be influenced by many factors. Some of these include water availability, nutrients, light, incubation, and heat shock (Masamba, 1994). In the natural Western Australian environment, heat shock is most commonly provided by bushfires. Periodic fires result in an open environment providing enhanced moisture, light, and nutrients which are conducive to the survival of germinated seeds (Bell, Plummer, Taylor, 1993). There are many species of the Western Australian flora, especially in the Leguminosae families, that have a hardened testa in order to suppress germination until fire provides a better chance of seedling survival (Herranz, Ferrandis, Martinez-Sanchez, 1998). Heat shock is required in some plant species to fracture the hard seed coat which allows for water imbibition, gas exchange, and releases the embryo from physical restraints (Mucunguzi, Oryem-Origa, 1996). Short exposures to the high temperatures reached in soil during fires can greatly increase germination percentages of certain species (Bell et al., 1993). Under laboratory conditions, the heat shock usually provided by fire can be simulated using boiling water. Dry heat or scarification and acid treatments can also increase the percent of seeds germinated (Bell et al., 1993). The aim of the experiment was to examine the effects of different temperature heat treatments on the percent germination of four species of legumes. Materials and Methods Plant Material Four different commercially obtained plant species were used to examine the effects of different heat pre-treatments on the percent seed germination of set sample sizes. The four species used in the experiment were Kenndia coccinea, Acacia saligna, Hardenbergia, and Acacia pulchella. Experimental Treatment A total of 600 seeds were taken from each species and divided into sets of 110. Each set was pre-treated at one of five temperatures. The temperatures were: room temperature (24ËÅ ¡C), 40ËÅ ¡C, 60ËÅ ¡C, 80ËÅ ¡C, and 100ËÅ ¡C. The seeds from each treatment were divided into 50 labelled petri dishes, 11 seeds per dish. All of the seeds in a single petri dish underwent the same pre-treatment. The petri dishes were then placed into a dark cupboard for incubation at room temperature and randomized. Viability Test In order to assess the viability of the seeds collections used for the germination experiment, a tetrazolium test was carried out on 96 untreated seeds from each species. The testa of each seed was cracked before being tested. Scoring Germination The numbers of seeds germinated in each petri dish were recorded at the end of each week for four weeks, along with the species and pre-treatment the seeds underwent. A drop of fungicide was used to kill any moulds that were found growing in the petri dishes during incubation. Statistical Analysis The heat treatments of each species were compared using the chi square analysis, allowing for 5% error. The null hypothesis (Ho) for the chi square tests is that the treatments had no effect on the percent of seeds germinated. The alternate hypothesis (Ha) is that the different treatments did have an effect on the percent of seeds germinated. Results The chi square analysis compares the total number of germinated seeds between treatments for one species to determine if statistically, we should accept or reject the null hypothesis. Table 1 displays that Kenndia coccinea, Acacia saligna, and Acacia pulchella all have a chi square value greater that the 5% error value. Therefore, we can be 95 % confident that the Ho should be rejected and Ha accepted. Hardenbergia, however, has a chi square value less than the 5% error value, therefore, Ho is accepted. Table 1 Chi square values and degrees of freedom calculated from the number of germinated seeds of four different plant species after a variety of controlled heat treatments Species Chi Square value 5% error Kenndia Coccinea 52.90909 9.49 Acacia saligna 39.84615 9.49 Hardenbergia 6.15444 9.49 Acacia pulchella 38.5 9.49 Data shows that three of the four chi square values are greater than the 5% error value. This indicates that the null hypothesis should be rejected for Kenndia coccinea, Acacia saligna, and Acacia pulchella. Therefore, Ha is accepted for these species. It is obvious from the graphs in figure 1 that the different heat treatments had little effect on the percent germination of c) Hardenbergia. Significant variations can, however, be seen in the germination of the other three species. Attention should be drawn to the significant increase in germination of d) Acacia pulchella between the 80ËÅ ¡C treatment and 100ËÅ ¡C treatment. a) b) c) d) Fig. 1 Percent germination of a) Kenndia Coccinea, b) Acacia saligna, c) Hardenbergia, and d) Acacia pulchella at the end of a four week growth period. Each species had 500 seeds which were divided into five different heat pre-treatments. Discussion Heat shock treatments have two primary effects on seeds that cease dormancy. Cracking of the seed coat appears to be most common result of heat shock; however, heat can also be used to denature seed coat inhibitors (Hanley, Lamont, 2000). It is obvious from the information displayed in table 1 and figure 1 that temperature has a significant effect on the germination of Kenndia coccinea, Acacia saligna, and Acacia pulchella. In the natural environment, extreme temperatures on the soil surface can be lethal to seeds (Bell et al., 1993). Due to thermal diffusion, seeds below 6 to 8 cm may be too deep to have their seed coats cracked (Hanley, Lamont, 2000). A. pulchella has developed a relationship with ants to maximise germination. The ants bury the seeds at a depth of approximately 4cm which is the depth where heat penetration and temperature required to break dormancy appears to converge (Hanley, Lamont, 2000). A similar heat pre-treatment experiment (Table 2) to the one carried out in this report was carried out by Bell, Plummer, Taylor (1993). They examined the effects of seed scarification and boiling on the percent germination of native Western Australian legumes. The data indicates that a 300 second heat treatment tends to reduce germination percentages in most of the species listed in table 2. Acacia pulchella is one Western Australian species that shows no significant germination in the percent germination (Bell et al., 1993). This information suggests that A. pulchella evolved in an environment that experiences prolonged burning (Bell et al., 1993). The results obtained by Bell, Plummer, Taylor (1993) after examining the effects of no pre-treatments, seed scarification, and heat shock on 55 species of native Western Australian legumes. It is interesting to note that the percent germination graph of A. saligna in figure 1 shows an increase in germination as treatment temperature increased. This result is significant as A. saligna is a coastal habitat species whose seeds have the capacity to survive mild fires, but are unable to endure intense heat (Herranz et al., 1998). While high temperatures are required to crack the seed coat of many native Western Australian species, germination may also be cued by incubation temperatures that would best support the survival of the seedlings (Bell et al., 1993). It is possible that this factor may have influenced the germination results of K. coccinea, A. saligna, Hardenbergia, and A. pulchella. In Western Australia, heat is a key requirement for the successful germination of many plant species. Combinations of factors, however, are often required to maximise the chance of germination of any plant species. Due to the diversity of flora in Western Australia, more research is required to determine the optimal environment for commercial or private cultivation of many species.

What We Talk About When We Talk About Love Essay -- Raymond Carver Tru

What We Talk About When We Talk About Love After analyzing Raymond Carver’s â€Å"What We Talk About When We Talk About Love,† it is easy to see that there are several different ideas concerning true love that the characters in the story are in dispute over. Terri’s idea of real love is the most valid out of the group at the table. All of the members of the group are rather confused as to what real love is. Terri is included as one of the confused. However, I believe that she is the closest to understanding what love is. A key piece of evidence demonstrating her understanding of love is her remark to Laura and Nick. She scolds the couple for basing their relationship on physical aspects, rather than emotion or passion. Terri, like the rest of the party, is on her second marriage. Her first husband was an abusive man that beat her, and even dragged her by her ankles around their living room. Terri’s current husband, Mel, is a cardiologist that believes in spiritual love, and that between spouses, pe ople are barren and hollow inside, and that he could be married to any other empty person without difference. Mel is rather shielded from emotion between spouses. His only real love lies with his children, unfortunately Mel allows his conflict with his ex wife to block him from calling his them. Terri does love Mel, but she reminisces about her time with Ed. Terri realizes that Ed was full of emotion, and that he was just befuddled and chaotic in his methods of sharing his feelings.... What We Talk About When We Talk About Love Essay -- Raymond Carver Tru What We Talk About When We Talk About Love After analyzing Raymond Carver’s â€Å"What We Talk About When We Talk About Love,† it is easy to see that there are several different ideas concerning true love that the characters in the story are in dispute over. Terri’s idea of real love is the most valid out of the group at the table. All of the members of the group are rather confused as to what real love is. Terri is included as one of the confused. However, I believe that she is the closest to understanding what love is. A key piece of evidence demonstrating her understanding of love is her remark to Laura and Nick. She scolds the couple for basing their relationship on physical aspects, rather than emotion or passion. Terri, like the rest of the party, is on her second marriage. Her first husband was an abusive man that beat her, and even dragged her by her ankles around their living room. Terri’s current husband, Mel, is a cardiologist that believes in spiritual love, and that between spouses, pe ople are barren and hollow inside, and that he could be married to any other empty person without difference. Mel is rather shielded from emotion between spouses. His only real love lies with his children, unfortunately Mel allows his conflict with his ex wife to block him from calling his them. Terri does love Mel, but she reminisces about her time with Ed. Terri realizes that Ed was full of emotion, and that he was just befuddled and chaotic in his methods of sharing his feelings....

Essay on Robert Frosts The Road Not Taken - It Made All the Difference

The Road Not Taken: All the Difference Each person must make many decisions in their lifetime. Some decisions are easy while others are more difficult. The poem "The Road Not Taken" by Robert Frost is a first person narrative tale of a monumental moment in Frost’s life. Frost is faced between the choice of a moment and a lifetime. Walking down a rural road the narrator encounters a point on his travel that diverges into two separate similar paths. In Robert Frost's poem "The Road Not Taken", Frost presents the idea of man facing the difficult unalterable predilection of a moment and a lifetime. This idea in Frost's poem is embodied in the fork in the road, the decision between the two paths, and the speaker's decision. Man's life can be metaphorically related to a physical journey filled with many twists and turns. Through out this journey there are instants where choices between alternate paths have to be made- the route man decides to take is not always an easy one to determine. The fork in the road represents the speaker's encounter of having to choose from two paths a direction that will affect his the rest of his life ( ). Frost presents to the reader a moment in anyone's life where an arduous problematic choice has to be made. There are an abundance of options in life man faces; Frost symbolizes this into the diverging of the two paths in his poem. The decision for which path to choose from can be hard to accept, just as the revelation of the choices. The two paths represent the options man has to choose from. Faced with these decisions, man has to weigh his options carefu... ...e ways. Faced with very similar choices man tries to examine what they have to offer, but often is not able to for tell the consequences. Man can opt to go the common route, which is the more reliable, and have a common life or he can choose the less common route, which is unknown and often difficult, and have a unique life that stands out above everyone else's life. The choices a person makes in life are ultimately responsible for their future, yet at the same time a person can never go back to the past and experience other possibilities. It is unfeasible to predict the outcomes of capital decisions we make; often it is essential to make these decisions fixed on nothing more than questioning which selection will provide fulfillment. In the end, we reflect over the decisions we have made, and like Frost, sigh, discovering they have made "all the difference."

interculturalo event :: essays research papers

1)  Ã‚  Ã‚  Ã‚  Ã‚  Describe the event, its purpose, the cultural group originating the event, and how you learned of the event. Believe it or not,(like everything else I’ve written about in this course) my cultural event was Italian/American in nature. The event in question was the marriage of an American groom and an Italian bride. The bride’s family consisted, in large part, of grandparents and older relatives that had been born and raised in Italy. Obviously the younger relatives were primarily second and third generation Italians as well. The groom and his family, on the other hand, were American mutts. Their cultural background was extremely diluted, consisting of a multitude of cultural circumstances. Seeing as the American groom (Richard) proposed, I suppose the origin of the event could be considered American, although without the consent of the Italian bride (Tessa), there would be no wedding, so let’s call it Italian/American in origin. My wife and I were invited to attend the wedding by her great-aunt, who comes from the Italian side of the union. 2) What element(s), if any, is/are similar in your culture? For the most part the wedding was just like any other American wedding. During the ceremony a couple of symbolic and superstitious traditions similar to American traditions were performed. First, whereas in American culture superstition dictates that the bride must have â€Å"something old, something new, something borrowed, something blue†, the Italian groom carried a piece of metal in his suit pocket to ward off evil eyes. I found the second action, one of symbolic nature, a bit odd. In American culture, couples frequently light unity candles to symbolize their lifetime union of happiness. The symbolic gesture in this wedding was a bit different though. The newly married couple smashed a vase, with the remaining pieces representing the number of years the couple is expected to be happily married. I found this act kind of strange. Suppose the vase only broke into two or three pieces (it didn’t, it shattered into hundreds). Such an occurrence would seem certain to dampe n the enthusiasm for a superstitious couple. Aside from a couple of exceptions, the rest of the wedding was similar to any other wedding, with a buffet of food, cash bar, and a D.J. spinning records (or cd’s, as the case may be). 3) What did you see and experience at this event that made you feel confident you understood accurately?

Essay 2

The Changes of Life Love, relationship, and sacrifice are very common in a relationship between two people. In the short stories of â€Å"Tommy† by Kelly Ruth Winter and â€Å"The Night of Oranges† by Flavius Stan shows these themes that the characters go through. However, there are also differences between the two stories and how they interact with their loved ones. For instances, Winter continued in love with Tommy throughout her life and Stan shows his love for his brother by buying a gift for him on Christmas.It shows their sacrifice they made to prove their love for them. Winter and Stan both expresses their love and sacrifice yet they displayed it in a different way. The stories â€Å"Tommy† and â€Å"The Night of Oranges† are about love and relationships. However, in both stories the characters have a different relationship. In â€Å"Tommy† the relationship between the characters are a boy and a girl love. When Tommy was eight years old, he e xpresses his feelings toward Winter by tapping his shoes to make the sound â€Å"I love you† (Winter 27).In â€Å"The Night of Oranges† the relationship between the characters are fraternal. Stan shows his love for his brother by buying oranges for him as a gift for Christmas. When Stan hears that there were oranges that are selling at the market he thought he wanted to do something important and give his brother a big surprise (Stan 31). The characters in both stories are very loving towards their loved ones and would do anything to make them happy.

Real Juice Analysis

Market With an annual purpose of more than 300 one thousand million litres (Source Tetrapak India Study), result succus is not an alien persuasion for the Indian grocery. However, a very vauntingly part of the Indian consumer forthwith feels confused when increase succus is box. Perhaps, that is why look ataged succus accounts for exactly between 15% and 20% of the total juice consumption in India. Comp ard to the West, packaged result juice penetration, at just 4%, is inactive very low (Source NRS 2005). Symbolised by the o hunt downness yield, packaged juices and bitterweeds are compulsive by fresh juice make at home and popularised by the street-side juice v stop overor.Dabur Foods especial(a) (DFL) has al modalitys taken an uncompromising st bothing on these consumer barriers and has consistently been thinking jazz forth of the box for the endure nine years, with a resolve to innovate and evolve late products. The rattling concept of sweet-flavored juic es grew from the insight that Indian consumers preferable juice sweetened not bitter as is unremarkably avail adequate in the West. It innovated bods ilk lychee and Guava and in addition introduced the la tally advancement technologies in the Indian market. These innovations, driven done square and its sub- smears, have become received paradigms for the industry.Innovations, coupled with rising affluence and the justarrived consume class have injected current flavour into this Rs. 300 crore (US$ 66. 7 million) market today growing at 40% per annum. Achievements With an forward-looking range, satisfying has driven the growth of the packaged harvest-festival juice market in India. Along with its sub- differentiates, concrete commands a market role of more than 50% in the packaged juices and nectars market (Source ACNielsen, December 2005), achieving for itself a eyeshot of an undoubted fellowship leader.The just ab let on beta achievement of echt has been int roducing the taste ratio into a category traditionally driven by health and dogood properties. With objective, DFL was also able to segment the market low gear, thus efficaciously creating a differentiated niche in the no-added sugar juice category with its sub- defacement, veritableActiv. The conquest of this variant was demonstrated in forms, when square-Activ garnered two-thirds share in the no-added sugar juice category within six months of its re-launch in 2005 (Source Tetrapak India).Today, certain and its sub-brands retail across 100,000 retail outlets and 4000 food for thought-services accounts, exchange approximately 4. 5 million packs all(prenominal) month to more than one million consumers. Testimony to Reals achievements has come from various quarters. term a soldiery of brands domestic and international have entered this high gear growth market in the last few years, Real continues to be the brand consumers trust the most. In this context, Real won the Platinum prize in the 9th Readers weather Trusted distinguishs Survey in the juice category, for the year 2006.A Platinum award means that Real achieved a judge score of more than three propagation its nearest competitor. Since 2002, Real has been consistently sweet the award for the Highest Sales Growth achieved by a brand in a non-dairy product category, at the National dairy and Beverage seminar Innovation for Growth organise by Tetrapak. History The introduction of Real harvest-tide juices and nectars was triggered by a own(prenominal) unmet need of Amit Burman, the CEO of DFL who, on reversive to India after(prenominal) working in the US, build the absence of packaged takings juices frustrating.Traditionally, imbibing fruit juices in urban India has been a social indulgence or consumed for seeking health benefits. DFL foresaw the imminent inflection aspire in this consumer behaviour, glimpses of which were already being witnessed in rapid urbanisation, growth in income and modus vivendi changes. Also Dabur was in an ideal position to grow on the potential of the touch on foods category. Its understanding of the Indian consumer, experience in managing natural foods and expertise in creating and trade masteryful consumer brands was a rare unite that gave it a cutting edge.Acknowledging these positive indicators, DFL introduced the Real range in 1996 as Indias jump completely natural, healthy, packaged fruit juice with no preservatives. The value add-ons rotated almost several circumstanceors ready availability of great savor, natural, preservativefree juices in a range of fruit variants, availability in all seasons convenience of open- effuse-anddrink box complete hygiene and a healthy beverage woof that gave consumers more choice. Recognising the trend that an increasing number of Indians were eating out, DFL also identified the institutional opportunity much earlier.In situation as early as 1998, Dabur became the first fru it juice company to set(p) up a separate food services division to cater to the institutional segment. This division also partners and develops customised solutions for hotels, 156 SUPERBRANDS airlines, restaurants, caterers and hospitals. However, the road to success for Real was not a glisten one. It had to understand the very special Indian nuance of adding sugar to fruit juice extracted at home. The second learning was the fact that Indian consumers believe that packaged juices are inferior and become stale everywhere time and that chemicals are added to extend shelf-life.Dabur invested considerably in convincing consumers that Real fruit juice was natural, preservativefree, healthy and convenient. But perhaps, the biggest repugn was developing a food-sensitive warehouse-management training broadcast at all levels of the channel to pick up that the freshest product reached the market. Recent Developments In new-fashioned times, Reals single most important endeavour has bee n to drive relevancy through segmentation and widen brand appeal. With a view to attract consumers of fruit drinks into Reals portfolio, Real mango tree tree mold was launched in 2005.Mango Twist is a unique blend of mango nectar with former(a) fruit juices. It is accessible in two variants Mango orange tree and Mango Papaya. In the no-added sugar category, Real-Activ offers a range of healthy fruit variants meterized orangeness and Apple and fruit-vegetable blend juices much(prenominal) as Orange-Carrot, Mixed Fruit-Beetroot-Carrot and Mixed Fruit-Cucumber-Spinach. Coolers, a range of summer fruit drinks is an occasion-led variant of Real, which offers variants made from fruits known for their cooling properties.It is before long available in four variants Aampanna, Watermelon-Mint, Lemon-Barley and Rose-Litchi. output Targeted at the family, Real offers the largest range of fruit variety in its juice and nectar range. It has consistently innovated to re-define and stre ngthen its position in the Indian market. Real not only offers the most basic and generic-to-category variants standardised Orange and Mango, but also an assortment of varieties like Pineapple, Mixed Fruit, Grape, Tomato and fruit nectars like Guava and Litchi.On the more foreign side, Real also has Cranberry nectar. Research conducted by Blackstone Market Facts found that Real was preferred by over 50% of the respondents. Real was liked for being the better tasting juice a category where likeability is originally driven by taste. Ensuring that batch after batch of the right taste is delivered to the end consumer, DFL has instituted an internal taste panel, which evaluates every new product before it is sent out for product test or test marketing.DFL also recognised very early that advancement was the cornerstone of innovation in this category. This was even more critical in todays environment where package has become so integral to the unhurt product experience and marketing communication. DFL was the first company to introduce crown on-pack. This enabled consumers the flexibility of re-use even as the cap helped turn back freshness. Real uses the Tetrapak spin out cap, cold admit technology and spill-proof double seal cap for packaging. This technology protects the juice and keeps it fresh longer.The spin cap also makes it convenient to pour the juice without spillage. In introducing Real-Activ, Dabur became the first juice brand in India to offer the Tetra Prisma packaging format, which is easy-to-open and has better pouring control. ability to effectively use modern merchandising opportunities and progresss at a local anesthetic level for example, merchandising Real at fruit kiosks to make pass out the association with fruits strongly and excrete the key brand benefit of As good as eating a fruit. PromotionAt DFL, the belief is that brand equity can be developed by promotions that are strategic. The ad campaign for Real communicates the key brand benefit of As good as eating a fruit. While the family consumes the brand, the child is always at the nubble of any communication. Besides the mainline communication, Real has also accomplished some innovative consumer promotions. Real Taste Challenge, for instance, was an interesting way to communicate the core benefits of Real and pay back the brands core position.It convolute asking consumers to identify the fruit by tasting the juice. When consumers guessed correctly, they were offered a trial send away on purchase of a onelitre Real juice pack. The Real Fruit ka juice offer was an innovative national promotion in which consumers were invited to contribute fresh fruit in exchange for a pack of Real. The fruits collected at various centres were donated to local NGOs working for the cause of underprivileged children.With Real, DFL is also actively involved in conducting consumer bringing up programmes to promote nutritional awareness. These programmes are conducte d at various levels schools, doctors, nutritionists and corporates. In schools, the communication is centred on the concept of Power of 5, which conveys the splendour of a well balanced, nutritious packed tiffin for school kids. The doctors and nutritionists programme is focused around the role of a septic technology in fruit juices, the benefits of packaged juices and more or less nutrition and safety.The corporate programme, on the other hand, addresses the role of fruit juices in expression a healthy lifestyle and importance of a nutritious diet in disease prevention. One of the biggest assets for Real has been its teams Brand Values A housewife has succinctly put the sum of Real during a focus group session Real naam se hee lagta hai real juice hoga. In the consumers mind, Real stands for authentic fruit juice, which defines the standard of taste and quality. As a brand, Real radiates originality it offers the most novel products, fruit variants and a taste that the cons umer is familiar with.The core essence of the brand is Original Goodness tangibly displayed by delivering healthy juices through flavourful fruit variants. www. daburfoods. com THINGS YOU DIDNT KNOW round Real Fruit Juice Real is Indias first packaged fruit juice brand. Real and its sub-brands served more than one hundred forty million juice helpings last year. 75% of all mocktails served in India are made from Real juices. The number of packs sold by Real last year, laid side-by-side, would overcome Indias coastline of 7516 kilometres. Evolution of the Real packaging SUPERBRANDS 157